Atlasphere columnist Bob Burg has co-authored a new book titled The Go-Giver: A Little Story About a Powerful Business Idea.
The book topped out at #7 overall at Amazon and is currently #1 in the “Success,” “Motivational,” and “Business Management” categories.
The book is a parable about business success. I’ve not read it yet, but its theme is that changing your focus from getting to giving — putting others’ interests first and continually adding value to their lives — ultimately leads to unexpected returns.
It’s an unconventional take on selfishness, which may be controversial among admirers of Rand’s work.
If that sounds like it’s up your alley, definitely check it out.
For samples of Burg’s articles at the Atlasphere, check out “Default Settings to Big Government” and “Bringing Your Business to the Next Level.”
UPDATE: The book also hit #6 on the Wall Street Journal bestseller list.
