"The Atlas Society" Becomes TOC's Official Name

Today The Objectivist Center announced that it will begin using “The Atlas Society” as its official name:

As you know we’ve had an Atlas Society since 1999. That name and the special part of our website were meant to appeal to those who read Ayn Rand novels and are taken — as so many of us are — by the excitement, romance and vision of a benevolent society of productive individuals. Rand’s books sell hundreds of thousands of copies a year. Thus there is a potentially huge audience for our organization. And now that an Atlas Shrugged movie is seriously in the works, that audience is likely to grow.

Indeed it is.
Keep reading for more information about The Objectivist Center Atlas Society’s decision.